Audience Research

Audience Research

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Jonathan Evans

Shot Count- Maverick Sabre- Sometimes

The music video for Sometimes by Maverick Sabre lasts 3:47 and includes approximately 164 camera shots and angles and various editing techniques. The video uses fast paced editing techniques as it switches between home video footage of Maverick Sabre's childhood and him in the present day. The most common camera shot in the music video is a close up and the most regularly used editing technique is jump cuts.

Camera shots used:
Cut zoom in
Pan
Zoom out
Cut Aways
Close ups
Midshot
Longshot
Extreme Longshot

Editing Techniques:
Superimposition
Shallow focus
Fade out
Parallel editing
Jump cuts
Black and White


Jonathan Evans

9 Frame Analysis- Bloc Party Mercury

Shot 1- 0:05secs This shot serves as the introductory shot to the music video. The shot is a simple zoom in shot showing a hut in a jungle. It introduces the scene as somewhere in the middle of nowhere, which suggests shady goings on. 

Shot 2- 0:15secs This shot introduces some of the characters of the music video. It continues from the last shot as a zoom in before a flash of ligtning and it cuts to the next shot which is a midshot/longshot. We can see from this shot that some sort of biological experiment is being undertaken which confirms the fear of the audience from the previos shot that something dicey is happening

Shot 3- 1:05secs This shot is a point of view (POV) shot. From the first person perspective of the monster (Smith) which has just been created. There may be a cultural reference to the Mary Shelley classic gothic novel Frankenstein, the monster in that novel came to existence in a similar manner to the monster in the music video.

Shot 4- 1:53secs This shot is a close up of a controller. The shot also uses the match on action editing technique to emphasise continuity. This shot also has deeper connotations as it shows that Smith is being controlled by his creators, building a reputation for itself.

Shot 5- 2:06secs  This shot is a continuation of previous shots which show Smith gaining a reputation. A quick zoom is used to draw attention to the newborn baby. This shot is also done in style of old homemade videotape, which gives the shot a feeling of antiquity.

Shot 6- 2:18secs This shot shows that Smith is gaining popularity and also suggests that a presidential election is upcoming, which then makes the creators aims obvious to the audience. The shot also uses the cross cutting editing technique as it shows Smith in different locations as his support builds.

Shot 7- 2:46secs This shot shows Smith partaking in a talk show as he is quizzed by the host. He seems to be forewarning the public of a disaster as the captions reads that 'our greatest fears will be realised tenfold!' This shot may be a parody of the many american talk show hosts such as Jay Leno, David Letterman and Carson Daly, and may be mocking American Culture.

Shot 8- 3:25secs This shot is in a similar style to shot 5. It shows a mushroom cloud in the background as infantrymen look on in the foreground. This may have been the disaster which Smith was predicting.

Shot 9- 3:44secs  This shot shows Smith sitting at the Resolute Desk in the Oval Office surrounded by his bodygaurds. Smith is now presumably in control of The White House and his creators have also probably achieved their aims. This shot gradually zooms out as the doors to the office slam shut. This music video takes an intersting look at society as a whole and i think the point of the video is to suggest that world leaders are manufactured and the world is possibly controlled by a secretive group of people.    

Jonathan Evans